Sainsbury’s Christmas TV advert campaign supports Great Ormond Street Hospital Charity 268 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis30 Tagged with: Advertising christmas corporate TV Sainsbury’s Christmas advertising campaign for 2016 includes support for Great Ormond Street Hospital Children’s Charity.Sainsbury’s ‘The Greatest Gift’ film, which was first broadcast yesterday evening, highlights “the importance of sharing the gift of time” using stop frame animation techniques. It took 420 hours to film the stop frame portion of the film in the studio, and then a further eight weeks in post production.Dave realises the importance of sharing the gift of time AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis30 Howard Lake | 15 November 2016 | News Unlike other Christmas TV ads, Sainsbury’s includes its charity partner’s logo at the end.Tim Johnson, CEO, Great Ormond Street Hospital Children’s Charity, commented:“Thank you to Sainsbury’s and everyone who supports us through this initiative. The money raised will enable us to help more families be together when they really need to be, by providing dedicated accommodation close to the hospital. This is a vital resource, enabling parents and carers to be at their child’s bedside within minutes, at whatever time of the day and night. We couldn’t be happier to be involved in this campaign and hope everyone enjoys the advertisement and supports this special partnership.” The 2016 John Lewis Christmas advert includes support for The Wildlife Trusts The advert tells the story of Dave, a hard-working and devoted dad, who comes up with an ingenious plan to make sure he can be with his family for Christmas. It is told through a song, ‘The Greatest Gift For Christmas Is Me’, voiced by British actor James Corden.How does the ad campaign raise funds for GOSH?The advert itself of course does not raise funds and there is no call to give to the charity within it. It is the related products for the ad that will generate income for the charity. All profits from the sale of the specially created Gingerbread ‘Dave’ (£1) and The Greatest Gift film animation kit (£5) will go to Great Ormond Street Hospital Children’s Charity.From 21st November, customers will also have the option to make a 20p donation at the till, or more if specifically requested, with all the proceeds going to the charity.This is the first time full colour 3D printed faces have ever been used in animation production in the UK.Sarah Kilmartin, Head of Broadcast Comms, Sainsbury’s, said:“Christmas is for Sharing has been a constant theme for our Christmas ads for the last three years and it continues to have real resonance for our customers… Supporting Great Ormond Street Hospital Children’s Charity felt like a very natural extension of this as we know that the families at the hospital face more difficulties than most to spend time together as a family, at Christmas and all year round.” Advertisement 267 total views, 1 views today About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
Chris Williamson/Getty Images(NEW YORK) — Several years before his death, Stephen Hawking revealed the special advice he gave his children as they navigated the many complexities of human life.The famed theoretical physicist and bestselling author was asked in a 2010 interview with ABC News’ Diane Sawyer on World News Tonight about the best fatherly advice he had given to his daughter, Lucy, and his two sons, Robert and Tim.“Here are the most important pieces of advice that I’ve passed on to my children,” Hawking said. “One, remember to look up at the stars and not down at your feet. Two, never give up work. Work gives you meaning and purpose, and life is empty without it. Three, if you are lucky enough to find love, remember it is rare and don’t throw it away.”Hawking “died peacefully” at his home in Cambridge, England, early Wednesday morning, a family spokesman told ABC News. He was 76.“We are deeply saddened that our beloved father passed away today. He was a great scientist and an extraordinary man whose work and legacy will live on for many years,” Hawking’s family said in a statement. “His courage and persistence with his brilliance and humor inspired people across the world. He once said, ‘It would not be much of a universe if it wasn’t home to the people you love.’ We will miss him forever.”Born in Oxford, England, on Jan. 8, 1942, Hawking was only 21 years old when he was diagnosed with amyotrophic lateral sclerosis, a form of motor neurone disease more commonly called ALS or Lou Gehrig’s disease, according to his official website. He developed severe physical disabilities but defied all odds by living far past the average lifespan for people with this disease.Hawking, whose books included A Brief History of Time and The Universe in a Nutshell, captured the public imagination with his remarkable scientific achievements in probing the deepest mysteries of the cosmos, despite being in a wheelchair and dependent on a computerized voice system to communicate.Copyright © 2018, ABC Radio. All rights reserved.