CEO confronts gender in global consumer economy

first_imgThe Mendoza College of Business and the University’s gender studies program hosted Bridget Brennan, CEO of Female Factor and author of “Why She Buys,” on Thursday to discuss women’s role in business.Brennan’s lecture, “Top Trends in Marketing and Selling to Women,” began by explaining the growth trends in the marketplace. She addressed the fact that nations like Brazil, China and India tend to be labeled as the greatest growth markets, but she emphasized that the commonly unmentioned female market is especially large.“Women are now considered to be one of the world’s largest emerging growth markets because of women’s increased economic participation, educational levels and political participation,” Brennan said.This increased female presence in the market has resulted in the creation of programs targeting women by major companies, she said. Brennan said companies like Under Armour, Levi’s and Harley-Davidson are developing these types of programs with the hope of increasing their brand by including women.“Women are the engine of the consumer economy, driving between 70 and 80 percent of all consumer purchases,” she said.The domination of women in the marketplace can attributed to two factors: buying power and influence, Brennan said. An increased percentage of women with a higher education has increased their earning power and contributes to their buying power, she said.“Influence means that even when a woman isn’t paying for something with her own money … she is typically the influencer or veto vote behind somebody else’s purchase,” Brennan said.Additionally, Brennan aimed to counter the stereotypes surrounding women and shopping. As opposed to the misconceptions that women only care about shopping for shoes or handbags, she explained that women’s spending habits serve a greater purpose.“The reason women are so responsible for consumer spending is because, in virtually every society in the world, women have primary caregiving responsibilities for both children and the elderly — and just about everyone in between,” Brennan said.Such a culture has led to a “multiplier effect,” Brennan said. Because women tend to be responsible for purchasing things for the important people in their lives, they influence the market for even items like men’s athletic apparel, she said.As a result, Brennan’s work at Female Factor has focused on identifying and monitoring women’s trends in the market. The first major trend Brennan said she saw was the large percentage of women in today’s labor force.Because 70 percent of women with children under the age of 18 are a part of the labor force, today’s business must accommodate for time limitations on women’s shopping, Brennan said. Operational hour changes and convenience-focused business models are ways in which companies can address time needs.“With less time, there’s a demand for services, not just products,” Brennan said.Similarly, Brennan has also observed trends relating to the delayed marriages of today’s women. Because women tend to wait until the age of 27 to get married and because they are more active in the labor force, they are more likely to have the desire and means to purchase things before marriage.Brennan said the delayed marriages also have an effect on family formation that influences the market. For example, women married later in life tend to have kids at a later time, and because they are older, they are more entrenched in their personal brand and impose this brand on their kids.“Many brands are finding that they have an opportunity to either age up or age down the spectrum because there is a broader embracing of brands across the age spectrum,” Brennan said.A variety of additional trends led by the female market, such as social media and fitness trends, have highlighted the increased role of female empowerment in advertising, Brennan said.“It is positive to see that strength and femininity is being positioned as something powerful in the marketplace,” she said.Tags: business, gender, market, women, women in the labor forcelast_img read more

Heart Food.

first_img No need to go light on those holiday pecans. A UGA study shows they’re better for you than you think. Peanuts and pecans may pack high calories inside their shells, but researchers have uncovered added value that far outweighs the high calorie count.For years, nutritionists have known that peanuts and pecans are high in Vitamin E and folic acid. University of Georgia food scientists have now found that these nuts contain high levels of plant sterols, which lower blood cholesterol levels.”Plant sterols are considered to be significant functional food components,” said Ron Eitenmiller, a food scientist with the UGA College of Agricultural and Environmental Sciences. “They aren’t nutrients or vitamins, but they are really potent, effective food constituents.”Eitenmiller said plant sterols compete with the absorption of cholesterol. When eaten in the right quantities, they can reduce serum cholesterol in humans.”Plant sterols are now considered by the medical community and the Food and Drug Administration as another approach to lowering serum cholesterol,” he said. “This has a direct effect on reducing coronary heart disease. And peanuts and pecans are concentrated sources of plant sterols.”High Levels of Plant SterolsPeanuts and pecans contain much higher levels of plant sterols than many other foods. “Peanuts have 150 milligrams per 100 grams. And pecans contain 100 milligrams per 100 grams,” Eitenmiller said. “The amounts are significant when compared to most other foods, which contain much lower sterol levels than nuts.”Eitenmiller and UGA food scientist Phillip Koehler recently completed a study on Vitamin E and folates in peanuts and pecans.Their research was in support of the U.S. Department of Agriculture Nutrient Composition Laboratory, a section of USDA that provides nutritional information on the U.S. food supply. “Our research is providing the USDA with really good, quantitative information,” he said.Vitamin E, Folic AcidVirtually all nuts are high in Vitamin E, a natural antioxidant. Pecans contain 25 milligrams per 100 grams. Dry roasted peanuts contain 19 milligrams per 100 grams.Folic acid is needed in forming red blood cells. Lack of folic acid can lead to many deficiency symptoms. Eitenmiller said nuts, as a group, are good sources of folic acid.”All peanut products are good sources of folate,” he said. “Folate is an unstable vitamin that is in relatively short supply in our daily diets.” Besides in nuts, folic acid is in orange juice, green leafy vegetables, strawberries, beans and enriched cereal products. A new study shows peanuts are not only in popular foods, but are good for you. They help lower cholesterol, which helps fight heart disease. Photo: Scott Bauer, USDA-ARScenter_img Photo: Scott Bauer, USDA-ARS “A few years ago, folic acid was linked to neural tube defects in newborns,” Eitenmiller said. “It’s been proven that if mothers don’t get enough folic acid before their pregnancies, it can lead to a higher incidence of this birth defect. This led the FDA to begin enriching flour products with folic acid in 1998.”Eitenmiller and Koehler studied a number of Georgia peanut and pecan varieties from the 1998 and ’99 crops. They compared the levels of Vitamin E and folic acid in pecans, raw peanuts, roasted peanuts and peanuts processed for peanut butter.”We found very little nutritional difference between raw peanuts and processed peanuts,” Eitenmiller said. “And there are no differences in varieties or in geographical growing locations.”Consumption DecliningUntil recently, despite the excellent nutritional qualities of peanuts, consumption has been declining, Eitenmiller said. “One of the basic reasons peanut consumption went down was people’s perception that peanuts are bad for you because of the fat content,” he said.”But the fat itself is very highly polyunsaturated,” he said. “It’s a good mix of fatty acids that are considered to be optimal for good human health. So even the fat content is another advantage of eating nuts.”He said people should work nuts into daily diets in moderation. “We are never going to get away from the fact that pecans are 70 percent fat and peanuts are 45 or more percent fat,” he said. “But from a nutritional standpoint, their fat is much better for you than the fat you get eating a fast-food hamburger.”last_img read more

Recognize genetics’ role in opioid cases

first_imgCategories: Letters to the Editor, Opinion I would like to commend you for printing a copy of the editorial on “Bloomberg View” in the Oct. 28 Gazette. You had printed my letter to the editor on Jan. 1, 2015, concerning the opioid problem in this country and my recommendations for helping to reduce it.Until recently, I hadn’t read any articles or editorials which supported my recommendations. More recently, that has been changing, including the editorial mentioned above.I have been treating Opioid Use Disorder for over 14 years and it’s obviously a genetic illness. I have had many patients who were siblings, cousins and parent/child. My most recent new patient had a grandmother, as well as a sister, who were heroin addicts. Now we have a genetic test which may predict opioid addiction risk with 88 to 97 percent certainty. The test, called LifeKit Predict, uses an algorithm to calculate a patient’s addiction risk score based on 16 genetic variants in brain reward pathways.This is in addition to the gene, OPRM1, on chromosome number six, which encodes the opioid receptors in the brain. The protein Delta FosB accumulates in the nucleus accumbens with opioid use and is one of the causes of addiction, but decreases with time during treatment. The difference between addiction and physical dependence needs to be recognized. The person taking buprenorphine has a physical dependence, but not an addiction. There’s no “high” or cravings from buprenorphine, and the person feels “normal.” It’s similar to treating someone with diabetes or hypertension.Treating pain is important, but now with this test the doctor can know how careful they need to be with a particular patient. The next problem will be its cost and whether insurance companies will cover such an order by the doctor to obtain this test, as they would for other medical lab tests.If not, will the federal government be willing to pay for this test, which can give the prescribing doctor the information needed? I would hope they would, in view of the fact that they have wasted so much money on worthless programs from ignorance.Jack L. UnderwoodSchenectadyThe writer is a psychiatrist.More from The Daily Gazette:Foss: Should main downtown branch of the Schenectady County Public Library reopen?Schenectady man dies following Cutler Street dirt bike crashMotorcyclist injured in Thursday afternoon Schenectady crashSchenectady police reform sessions pivot to onlineTroopers: Schenectady pair possessed heroin, crack cocaine in Orange County Thruway stoplast_img read more

Tropical Storm Watch Issued For Palm Beach County

first_imgA tropical storm watch has been issued from Jupiter Inlet south to Ocean Reef near Key Largo after tropical depression 19 formed at 5 PM on Friday.Tropical Depression 19 currently has maximum sustained winds of 35 mph and is moving WNW at 8 mph.The system is expected to bring occasional heavy rainfall and possible tornado activity to our area over the weekend as the system moves in from the Bahamas over the next 6-12 hours.The storm is forecast to move into the Gulf of Mexico on Saturday where further strengthening is expected.September is considered the peak of hurricane season and there are currently 6 active systems in the Atlantic and Gulf of Mexico including Tropical Storms Paulette and Rene.Stay with 850 WFTL for the latest.last_img

Cricket News Who Is CM Gautam, The Biggest Name Caught In the Karnataka Premier League Spot-Fixing Scandal?

first_imgNew Delhi: The Karnataka Premier League match fixing and spot fixing scandal has gotten bigger and the arrest of two players in CM Gautam and Abrar Kazi has sent shockwaves in Karnataka’s cricketing fraternity. The arrest of CM Gautam, in particular, is massive considering the amount of experience and contributions that he has done for Karnataka cricket during their glory days. The arrest has come during the 2019 Karnataka Premier League in which they have been accused of involvement in match-fixing in the final between Bellary Tuskers, also known as Ballari Tuskers and Hubli Tigers. Both have been accused of accepting Rs 20 lakh each for slow batting. The charges on Gautam, who has been included in the Goa side for the upcoming Syed Mushtaq Ali Trophy, is significant due to his experience in the domestic circuit. Known as Chidhambaram Muralidharen Gautam, he was born in Bangalore and made his First Class debut in 2008 for Karnataka against Uttar Pradesh. As a wicketkeeper, he was solid and filled up the void left by long-serving Karnataka keeper Thilak Naidu admirably. However, in 2012/13, he achieved his breakthrough year in domestic cricket.His contributions with the bat helped Karnataka go the distancen in the 2012/13 season. His 257 against Vidarbha and his 264 against Maharashtra was the pinnacle of his batting performances. Apart from big scores, Gautam showed that he could modify his approach to batting when the situation demanded. Against Tamil Nadu, he smashed 130 and scored 71 in a tense game against Delhi to help Karnataka win despite conceding a first innings lead. His 943 runs in the 2012/13 season at an average of 117 helped Karnataka achieve the double treble of winning the Ranji Trophy, Vijay Hazare and Irani trophy in two consecutive seasons. His performances in the Ranji Trophy helped him get a spot in the India A side for the series against Australia in 2013. Even in the Indian Premier League, he has been part of three teams, being selected for Royal Challengers Bangalore, Delhi Daredevils and Mumbai Indians. He did not get a chance with RCB and had relative success in Delhi and Mumbai. Also Read | KPL Match-Fixing case: Ballari Tuskers Players Abrar Kazi, CM Gautam ArrestedIn 94 games, he had smashed 4716 runs at an average of 41 with 10 centuries and 24 fifties. In the 2019 seasons, after a decade with Karnataka, Gautam shifted to Goa where he struggled. In the KPL, he smashed 92* and 96 against Mysuru Warriors and Belagavi Panthers before his knock of 29 in the final against Hubli Tigers of 29 balls got him in the spotlight for slow batting. With so much experience, this arrest in the ongoing Karnataka Premier League comes as a body blow to his career. For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps.last_img read more