Paddington Bear launches Web site to benefit Action Research

first_img  48 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Paddington Bear launches Web site to benefit Action Research All proceeds of the club and merchandise will go to leading medical charity Action Research. The site is sponsored by Paddington and Co Ltd.On the site younger visitors can choose to look inside to see what Paddington has been up to in the news section, or go to the club area to colour in Paddington, cook some of his favourite recipes, or have a go at the competitions, games andcartoons. Visitors can join the club and buy exclusive Paddington Bear merchandise. The Web site launches four weeks ahead of the publication of a brand new Paddington Bear book ‘Paddington Goes to Hospital’ by Michael Bond and Karen Jankel (Collins Children’s Books). All of the author royalties from this book will go to Action Research. The club costs £3.50 a year to join for children and £5.00 for adults. Members receive a membership card, a birthday card on their special day, a quarterly newsletter, a badge and a collecting box. Members will also receive a discount on Paddington merchandise along with access to limited edition products. There are also membership schemes for schoolsand businesses. Mike Deyes – spokesperson for Action Research – said: “Paddington’s appeal is global and we hope that Paddington fans around the world will join the club, buy some great merchandise and help continue to raise funds for more vital medical research.” Paddington Bear became the mascot of Action Research in 1976 following an encounter between the charity’s founder Duncan Guthrie and Michael Bond at a party in London. It transpired that Action Research was funding work into hip deformity – a condition that was affecting Michael’s daughter Karen. Michael Bond then offered Duncan Guthrie the use of Paddington Bear as a mascot for the charity and the rest ishistory. Paddington Bear, mascot of medical charity ActionResearch, launches a new Web site this week which will benefit the charity.The Web site is the online presence of the UK’s only Paddington Bear Fan Club – Paddington’s Action Club – which celebrates 25 years of Paddington’s involvement with Action Research. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 10 July 2001 | Newslast_img read more