Sainsbury’s Christmas TV advert campaign supports Great Ormond Street Hospital Charity 268 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis30 Tagged with: Advertising christmas corporate TV Sainsbury’s Christmas advertising campaign for 2016 includes support for Great Ormond Street Hospital Children’s Charity.Sainsbury’s ‘The Greatest Gift’ film, which was first broadcast yesterday evening, highlights “the importance of sharing the gift of time” using stop frame animation techniques. It took 420 hours to film the stop frame portion of the film in the studio, and then a further eight weeks in post production.Dave realises the importance of sharing the gift of time AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis30 Howard Lake | 15 November 2016 | News Unlike other Christmas TV ads, Sainsbury’s includes its charity partner’s logo at the end.Tim Johnson, CEO, Great Ormond Street Hospital Children’s Charity, commented:“Thank you to Sainsbury’s and everyone who supports us through this initiative. The money raised will enable us to help more families be together when they really need to be, by providing dedicated accommodation close to the hospital. This is a vital resource, enabling parents and carers to be at their child’s bedside within minutes, at whatever time of the day and night. We couldn’t be happier to be involved in this campaign and hope everyone enjoys the advertisement and supports this special partnership.” The 2016 John Lewis Christmas advert includes support for The Wildlife Trusts The advert tells the story of Dave, a hard-working and devoted dad, who comes up with an ingenious plan to make sure he can be with his family for Christmas. It is told through a song, ‘The Greatest Gift For Christmas Is Me’, voiced by British actor James Corden.How does the ad campaign raise funds for GOSH?The advert itself of course does not raise funds and there is no call to give to the charity within it. It is the related products for the ad that will generate income for the charity. All profits from the sale of the specially created Gingerbread ‘Dave’ (£1) and The Greatest Gift film animation kit (£5) will go to Great Ormond Street Hospital Children’s Charity.From 21st November, customers will also have the option to make a 20p donation at the till, or more if specifically requested, with all the proceeds going to the charity.This is the first time full colour 3D printed faces have ever been used in animation production in the UK.Sarah Kilmartin, Head of Broadcast Comms, Sainsbury’s, said:“Christmas is for Sharing has been a constant theme for our Christmas ads for the last three years and it continues to have real resonance for our customers… Supporting Great Ormond Street Hospital Children’s Charity felt like a very natural extension of this as we know that the families at the hospital face more difficulties than most to spend time together as a family, at Christmas and all year round.” Advertisement 267 total views, 1 views today About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
China: Political commentator sentenced to eight months in prison Receive email alerts In December 2018, RSF published the findings of its investigation into the methods used by Vietnam to get Facebook to block the posts of exile bloggers such as Hieu on the grounds ofviolations of its “community standards.” Two other Vietnamese bloggers living in Germany, Trung Khoa Le and Nguyen Van Dai, were the among the targets of this systematic censorship. Follow the news on Asia – Pacific Excerpt from an interview Bui Thanh Hieu gave to RSF in 2013 about fellow blogger Dieu Cay’s health and situation in jail (photo: RSF). to go further Reporters Without Borders (RSF) is dismayed to learn that Bui Thanh Hieu, a well-known Vietnamese blogger living in exile in Germany, is having to censor himself because of his government’s disgraceful harassment of his family still in Vietnam. June 2, 2021 Find out more He explains in the post that he has decided to stop blogging because the Vietnamese authorities have been harassing his relatives still in Vietnam, including his 86-year-old mother who is currently hospitalized. June 2, 2021 Find out more June 7, 2021 Find out more Bui Thanh Hieu, who uses the blog name of Nguoi Buon Gio (Wind Trader), has announced in a moving Facebook post: “I beg your understanding for having to say farewell to you for a long time. Farewell, my friends.” Help by sharing this information News Organisation News “It is absolutely despicable that the Vietnamese security apparatus is exploiting the poor health of individuals in order to silence a dissident living abroad,” said Daniel Bastard, the head of RSF’s Asia-Pacific desk. News “Many people took advantage of my mother, [using her] to force me to comply with their wishes, they want to turn me into a pawn under their control,” Hieu writes. “This situation just happened in the last few days.” RSF_en Mongolia : RSF urges presidential candidates to voice support for press freedom March 2, 2020 Dissident exile stops blogging because family in Vietnam is being hounded VietnamGermanyAsia – PacificEurope – Central Asia Condemning abusesOnline freedomsMedia independence InternetCitizen-journalistsFreedom of expressionExiled media Pakistani TV anchor censored after denouncing violence against journalists VietnamGermanyAsia – PacificEurope – Central Asia Condemning abusesOnline freedomsMedia independence InternetCitizen-journalistsFreedom of expressionExiled media News Long near the bottom of RSF’s World Press Freedom Index, Vietnam is ranked 176th out of 180 countries in the 2019 Index. “The authorities are displaying appalling creativity in their attempts to gag those who try to provide their fellow citizens with alternative information to the Vietnamese Communist Party’s propaganda. We urge foreign diplomats based in Hanoi, above all the German embassy, to closely monitor the harassment of Bui Thanh Hieu’s family.”