7 ways businesses are supporting charities: from cycle challenges to cupcake days

first_img Melanie May | 11 November 2020 | News Santander, Alzheimer’s Society and Alzheimer ScotlandSantander UK employees have raised more than £1 million for the company’s national charity partners Alzheimer’s Society and Alzheimer Scotland by taking part in fundraising events such as Memory Walk, Cupcake Day, It’s a Knockout and Elf Day since the partnership began in 2019. This summer alone, around 460 employees raised over £120,000 by completing their own Memory Walks including a £50,000 matched funded by the Santander Foundation. Memory Walk is also sponsored by Santander UK and saw company Ambassador Dame Jessica Ennis-Hill get involved by making a warm-up video for participants to mark World Alzheimer’s Day in September. One employee, Baksinder Chima, a Governance and Control Manager for Santander UK raised over £3,700 for the charity with her brothers (pictured above and main image). Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: corporate corporate fundraising  274 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Barclays & StarlightBarclays has donated £100,000 to help support seriously ill children from low and moderate income families in hospitals around the country. The money donated to Starlight will be shared amongst 100 hospitals that do not have budget for play and distraction services for children receiving treatment. Each hospital will receive Starlight Boost Boxes and Distraction Boxes, which include toys, puzzles and Nintendo gaming bundles with a value of £1,000 to entertain, comfort and distract children from often invasive and stressful treatments. It is hoped that through Barclays’ funding, the boxes will support 100,000 children in the UK over the next six months. The donation will enable Starlight for the first time, to directly approach hospitals that don’t have budget to fund play and aren’t aware of the free support that the charity provides. Poundland, Make-A-Wish UK®, Tommy’s & Whizz-KidzMake-A-Wish UK®, Tommy’s and Whizz-Kidz are to benefit from a new initiative in Poundland stores. The three have been Poundland charity partners since 2017, with £3.7m raised over that period and a target of £2.5m more in the next two years. Poundland has now teamed up with fintech charity Pennies to collect micro-donations through a “digital charity box” using chip and pin machines. Poundland customers spending more than £3 will be invited to donate 25p when paying by chip and pin. 90% of donations will be divided equally between Make-A-Wish, Tommy’s and Whizz-Kidz, with 10% going to the Pennies Foundation. Barclays & SamaritansBarclays has announced a new three-year partnership with Samaritans. The partnership is part of Barclays’ £100m Covid-19 Community Aid Package, which the bank launched in April in response to the pandemic. Barclays will support Samaritans’ response to Coronavirus, helping the charity to be there for those most at risk, both now and in the future. The strategic partnership will see Barclays help grow and expand Samaritans’ emotional support service, through a range of new and existing programmes of work including new digital and volunteering initiatives. Barclays staff will have the opportunity to volunteer with Samaritans as part of the partnership, either by providing emotional support as listening volunteers or by contributing as support volunteers. Tour de Law & Breast Cancer NowFrom Monday 12 October to Sunday 18 October, barristers and solicitors from across the UK took part in the annual charity cycle challenge, Tour de Law, with 50 teams of 10 cyclists raising a record £207,364 for Breast Cancer Now. Over 400 legal professionals from 32 businesses across the UK participated in this year’s event, with Jones Day was announced as the Tour de Law: Cycle Your Way 2020 Champion, raising £21,050 and cycling 7,819km. Poundland has teamed up with Pennies to support its three charity partners, while the annual Tour de Law has raised its biggest total ever, and Santander is celebrating raising over £1m for dementia charities – and more corporate fundraising news. About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. Tour de France & Cure LeukaemiaCure Leukaemia has been named as the first ever Official Charity Partner of the Tour de France in the UK. This partnership means that Cure Leukaemia’s major cycling event, The Tour 21,which will see amateur cyclists take on all 21 stages of the Tour de France route one week ahead of the professional event in 2021, 2022 and 2023, will be the only charity event of its kind with an official partnership with the Tour de France in the UK. The Tour 21, which will take place from Saturday 19 June – Sunday 11 July 2021, will see a team of 25 amateur cyclists led by former footballer, blood cancer survivor and Cure Leukaemia Patron Geoff Thomas taking on all 21 stages of the Tour de France with the aim of raising £1,000,000 for Cure Leukaemia. This partnership is the legacy of Geoff Thomas’ cycling achievements since his diagnosis with chronic myeloid leukaemia in 2003, just months after finishing his professional football career. Asda & BBC Children in NeedBBC Children in Need and Asda have launched their 2020 fundraising campaign. This year, money raised by Asda will help to fund BBC Children in Need’s Emergency Essentials programme, which supports disadvantaged children and young people and their families who are living with severe poverty, and provides them with basic, everyday items such as a bed to sleep in, a cooker to give them a hot meal, clothing and other items and services critical to their wellbeing. Money donated through in-store fundraising or by buying merchandise such as Pudsey clothing, Pudsey ears or the Official BBC Children in Need t-shirt, will go towards providing crucial items to children and young people across the UK who need them most. 7 ways businesses are supporting charities: from cycle challenges to cupcake dayslast_img read more

1 question (and answer) to conquer your fear of 2021

first_img This post is currently collecting data… This is placeholder text Recently on a drive back from New Orleans to South Carolina, I tuned into The Moth Radio Hour. It had been awhile since I had listened, and this particular episode couldn’t have come at a better time. As I look to make life changes for the better, I realize that fear is the one consistent factor that holds me back. Fear of change. The very thing that I counsel my clients on and the advice I dispense in credit union marketing and strategic planning sessions, is the very thing that holds me back. Reflecting back, most things I fear never come true and steal my joy in the present. My guess is, as you reflect on 2020 and think ahead to 2021 you are facing your own fears surrounding your credit union. Decisions you need to make but are not for fear of the unknown – personally and professionally. The opening story on The Moth put fear into perspective, and I hope it will encourage you to overcome your fears as well.This particular episode opened with a childhood story from Zaena Tessema, who talked about her and her siblings fear of Dedebe. Growing up, her mom would control Zaena and her siblings with fear by using only the words: “Do you want me to call Dedebe?” What is Dedebe? Zaena described Dedebe as “an invisible babysitter and enforcer of the rules.” The fear was so much that Zaena and her siblings never even talked about Dedebe. It was just understood that any misbehavior would be met with the threat of Dedebe. As they grew older and left the house, one day the subject of Dedebe came up. As the discussion went on, they realized that Dedebe looked like something different for each of them. For Zaena’s older brother, Dedebe was a giant spider hiding in the shadows, which made sense because he was deathly afraid of spiders. To Zaena’s sister, Dedebe was just a man that would come and punish you if you did something wrong. Zaena had the most elaborate and creative interpretation of Dedebe: a vampire rabbit that would sneak up behind you and bite your neck.As years went on, Zaena and her siblings finally asked their mother: “What is Dedebe?” Her mom chuckled and told a story of Zaena’s sister, being very uncooperative while she was trying to change her diaper. Her uncle was passing by and saw the struggle and said, “If you won’t stop, I’m going to call Dedebe.” She stopped fussing, so from then on Zaena’s mom would just threaten to summon Dedebe. But what was Dedebe? “Some guy we used to know back in Ethiopia, he was just kind of weird.”“All these years I came close to wetting my pants at the fear of Dedebe,” Zaena remarked on The Moth. Zaena summed up her fear of Dedebe, and the fears of many with this powerful statement: “What you’re scared of, really isn’t anything at all.”Dedebe may not be a spider or a vampire rabbit for you. It may be fear of failure. Your Dedebe may be fear of change because of the unknown. Perhaps your Dedebe is fear of judgment from others from loss of social status or an economic fear of not having enough. To me, Dedebe is a little of all of those things mentioned above, but the work I’ve been doing on myself this year through reading and coaching has opened my eyes to the same conclusion that Zaena and her siblings discovered as adults: We are wetting our pants over something that probably doesn’t exist.As you continue to lead your credit union through this pandemic and into the unknowns of 2021, I urge you to write down your Dedebe’s, your fears. Write down the truths next to it and keep that note close by, so you have it with you the minute you get that sinking feeling of fear in your heart and gut. The moment your mind tells you it’s going to call Dedebe, whip out that note and remember the truths. Your team is counting on you. Your members and community are counting on you. And imagine the personal transformation within your family dynamic if you replaced your fears with truths. If fear is holding you back, I have two resources for you:Several years ago (2012 to be exact), I penned a series on this very site called “Dr. Seuss for Credit Unions,” and one article investigated a scary pair of green pants in a story called, “What Was I Scared Of.” This is a great short read that puts our irrational fears into perspective, helping to overcome those fears to make better decisions and experience more joy.Talk it out and gain perspective. What fears do you have that are keeping you from making good decisions that will grow your credit union? I’ve spent a lot of time this year reading, reflecting, discussing and working on my fears. I’d love to share that journey with you and talk through your fears. Email me at [email protected] and let’s connect.center_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Detailslast_img read more