Cross-border cooperation to the development of tourism and preservation of cultural and natural heritage in Slavonia

first_imgSome are fighting to maintain the status quo, while others are fighting against the status quo. This is the difference between successful and those who strive for development and others who stagnate or fail. It is easiest to say there is no money, the status quo cannot be adhered to, while those who are proactive are always looking for a solution to the problem and are actively fighting in the market, and this is also the case when we talk about attracting money from various EU funds. EU projects are there to make the best use of them for development, they all have the same opportunities, and it is up to us whether we use them or not.This is also the case with the project “EXtraordinary PLeasure of Our REGion – Common gastro, eco and recreation routes of Croatia and Serbia” (EXPLORE CRO-SRB) which is implemented with the general goal of contributing to tourism development and preservation of cultural and natural heritage of the cross-border area. expansion and integration of the tourist offer and management of cultural and natural assets of the cross-border area.The targeted cross-border area is rich in natural, historical and cultural resources that are economically underutilized due to poor tourism infrastructure, low level of marketing, lack of information exchange within the tourism industry and undiversified tourism offer, lack of communication among tourism stakeholders, poor destination management and lack of effective marketing strategy.Anita Đerek Krnjić from the Development Agency of the City of Slavonski Brod states that this project with a total value of EUR 369 thousand was financed from the Interreg IPA cross-border cooperation program Croatia-Serbia for the period 2014-2020, and is implemented from July 2017 to July 2019. implementation, an eco, gastro and recreational study of the cross-border area will be made in order to form three tourist routes of the cross-border area. “An e-cluster platform will be established, the capacities of the members of the Tourist Cluster “Slavonian Basket” and the Tourist Cluster of the Subotica Palić microregion and other actors in tourism will be strengthened through trainings on destination management, promotion and marketing, logistics in tourism, valorization of cross-border resources.”Says Krnjic.Photo: Bojan Haron MarkičevićNew cross-border tourism products will be promoted through a ten-month targeted social media marketing campaign, a presentation at trade fairs with a total of 100.000 visitors and a ten-minute promotional film on regional television. We learned more about future studies of tourist routes from the development process leader, Autumn Ricl, leaders of the Eco Route Study process, Tina Horvatina, leader of the Recreational Route Study process and Jasmine Krkić Poznić, leaders of the process of making the Gastro Route Study.Each study also consists of survey questionnaires, ie research on eko, recreational i gastro tourism, which are extremely important for the implementation and development of the project. If you care about quality and sustainable development of tourism, especially in Slavonia, take a few minutes of your time and participate in the survey.The geographical area of ​​eastern Croatia covered by the study contains all the prerequisites for the development of quality and eco-tourism, not mass tourism, he points out. Jesenka Ricl, process leader of the Eco Route Study, adds that the rich natural and cultural heritage, natural landscapes recognized in the plains and the peculiarities of the Kopački rit and Papuk Nature Parks are a great inspiration for travelers who do not want to leave their footprints after their visit. “If the tourism sector, but also many other complementary sectors, accept changes that will affect sustainable development, energy efficiency, production of eco products and business based on the offer of “eco friendly” services then we can say with great certainty that the offer of Osijek-Baranja County, Vukovar Srijem County, Slavonski Brod County and Požega-Slavonia County to be deserved on the map of the tourist international eco route. A tourism product alone is not enough to become a respectable eco destination. Such a thing requires a “green” state of consciousness in every household, school, local government unit, factories. An eco-tourist is highly educated, often knows more about the destination than the host, and expects quality, originality and principles for the value of the money he pays.” Ricl points out.Link to the eco-tourism survey questionnaire: http://sgiz.mobi/s3/Razvoj-ekoturizmaWith the study, we want to first analyze the situation on the ground in the field of recreational tourism, in eastern Croatia, he points out Tin Horvatin, head of the Recreational Route Study process, adds that the results will then be compared with strategic documents applicable to this geographical area and global trends in tourism, so that they can identify, improve and promote tourism products that will be on the recreational route. “Personally, I think that Slavonia, Baranja and Srijem can offer a lot in the field of recreational tourism, through active holidays, but also through an offer aimed at professional sports, and I hope that the Study will eventually show that.”Horvatin pointed out.Link to the survey questionnaire for recreational tourism: https://zebrica.typeform.com/to/Hek9xRPhoto: Bojan Haron MarkičevićThe third study is based on gastro tourism, and the head of the Gastro Tour Study process points out that Slavonia and Baranja as an agricultural treasury are a unique source that enables the development of gastro tourism, and tourism development becomes a tool in promoting and commercializing these same agricultural products. “Holidays are increasingly ceasing to be “sun and sea”, and more and more desire for new experiences. In the sea of ​​today’s attractive offers of once almost unattainable exotic destinations, today’s tourist becomes oversaturated and turns to discovering destinations that nurture traditional values. Originality becomes an attraction in itself. And that is the best answer to the question of how to stand out in the offer of a guest who is oversaturated with everything? With life  traditional values. And that is the basis of gastronomy – respect for culture and tradition, a healthy lifestyle, authenticity, sustainability, experience. We have never given up our traditional values, although they are sometimes neglected. The gastronomic experience we expect becomes one of the key moments when choosing a destination ” concludes Krkić Poznić.Link to the survey questionnaire for gastro tourism: https://zebrica.typeform.com/to/rf1eIllast_img

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