Awards to honour the most digital Durga Puja committee
International Institute of Media and Communication (IIMC) recently announced its 2nd Edition of Sharodiya Digital Impact Awards with much razzmatazz in Urbana Community Hall. The announcement was attended by dance exponent and social activist Alokananda Roy, vocalist Surojit Chatterjee, choreographer Sudarshan Chakravorty, film personality Satrajit Sen and DJ Aakash. IIMC Sharodiya Digital Impact Awards is aimed to honour the best Durga Puja Committee on social media platform that would cover all the creative aspects of digital promotion starting from the concept, creativity, implementation and the number of page likes to the best integrated (cross platform) social media campaign.The judging category is divided into three parts: Best Digital Impact Award, Jury Choice Awards and Peoples’ Choice Award. The trophies would be handed over to the winning Durga Puja Committees on September 24 by the Jury members.The initiative is supported by Urbana, Candid Communication – Event & PR Partner, Genius Kids and ACMS – Associate Partner, Artage-Hoarding Partner, Tollykata- Digital Partner, Presto- Award Partner, Siti Events – Cable Partner and Upananda – Gift Partner, Zeal Sports & News – Channel Partner, Millennium Post – Media Partner.Urbana is the vision and execution of six stalwarts of the Real Estate industry: Shrachi, Emami, Sureka, MKJ (Keventer), JB and Nahata Groups in association with the Government of West Bengal. Over the past couple of decades, these legendary groups have been associated with most of the city’s landmark buildings and complexes, and thus Urbana is a spectacle of magnificence, impressive enough to take your breath away.Speaking on the occasion, Debjani Mookherjee, SVP, Urbana said, “Urbana is delighted to be associated with Sharodiya Digital Impact Awards 2017 and host the event here at our premises. Kolkata is a powerhouse of talent and it was about time that we showcased it to the world through the digital space, even if it is our parar pujo. I wish all the participants all the best.”Urbana, towering over Eastern Metropolitan By-pass, is the first futuristic luxury community in the city that transformed Kolkata’s skyline – and today stands tall as one of the elements exquisitely defining the cityscape of the City of Joy.Urbana has been associated with Sharodiya Digital Impact Awards since its inception last year. Urbana has always been a forerunner in spreading awareness and giving a platform, and this initiative to collaborate speak about the growth of the Digital space was instantaneous.